Request for Proposals (RFP)
Request for Proposals to Provide Services
Municipal Careers Advertising Campaign
AMO is soliciting proposals for the development of a public advertising campaign promoting municipal careers in Ontario. The advertising campaign is intended to improve public awareness of what local government does and municipal career opportunities primarily amongst secondary and post-secondary youth and new Canadians. Fundamentally, the goal is to reach audiences that represent the next generation of community builders.
AMO anticipates that the campaign will focus primarily digital advertising (web, social media, and podcasts), and may also include physical placement in select Ontario regional markets through transit advertising, post-secondary campuses, and multicultural/ethnic media. The full campaign plan and exact composition of advertising tactics and assets will be developed through market research, the advice of the selected firm, and final budget.
Key Dates:
RFP issued: March 25, 2025
Questions/clarifications due for response: April 15, 2025, 4:00 p.m. ET
Responses to questions posted: April 16, 2025 4:00 p.m. ET
Full RFP submissions due: April 30, 2025, 2:00 p.m. ET